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Featured Masterclass

AI-Led Growth Foundations

A 6 part masterclass that teaches you to build and scale AI-native growth systems from the ground up.

Taught by Marcel Santilli and leaders from GrowthX AI, Lovable and more

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Candid stories from experts on the messy middle

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Access 10+ teardowns of top AI growth strategies

What our members say

The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. It’s become the first thing I recommend to anyone serious about modern outbound—learn fast, build fast, and stay ahead of the curve.
Alex Fine

Alex Fine

Co-Founder, Understory

Alex Fine company logo
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. It’s rare to see people share this much real data and thinking. Plus the events are always a blast!
Katherine Lam

Katherine Lam

Head of Growth, GrowthBook

Katherine Lam company logo
AI-led growth rewired my brain on how I see AI being used in content operations and production. I've been able to take lessons from them and apply to my own specific use cases. Easily one of the most useful communities out there on AI and content right now.
Lashay Lewis

Lashay Lewis

Founder, BOFU.ai

Lashay Lewis company logo
What I love about AI-Led Growth is how actionable it is. The advice comes from real operators who’ve actually scaled teams and driven growth through AI. My team has applied ideas from sessions immediately and seen impact within weeks.
Rajan Sheth

Rajan Sheth

CMO, Together.ai

Rajan Sheth company logo
Every workshop feels like striking gold—practical steps I can take back to my startup immediately. It’s rare to find something this useful and well put together.
Zhenni Wu

Zhenni Wu

Co-Founder, PuppyGraph

Zhenni Wu company logo
GrowthX hosts the only events I attend regularly without checking the title or guest list - great energy, great people, great food, great discussion. Marcel sets the tone for a kind, friendly, inclusive and smart gathering. I always hear something new/unexpected and leave energized.
Angela Ferrante

Angela Ferrante

Head of Ent. Marketing, Zapier

Angela Ferrante company logo
As a founder, I value signal over noise—and this community delivers it. Every conversation is grounded in real experience from people actually building with AI. It’s rare to find a group where you can talk about what’s next and walk away with something you can use today.
Ashish Toshniwal

Ashish Toshniwal

Founder, YML

The pace of learning inside AI-Led Growth is unmatched. Every week, I pick up something new we can test with clients right away. It’s become the first thing I recommend to anyone serious about modern outbound—learn fast, build fast, and stay ahead of the curve.
Alex Fine

Alex Fine

Co-Founder, Understory

Alex Fine company logo
Most marketing content feels surface-level, but AI-Led Growth is different. The conversations and resources are genuinely value-forward and transparent. It’s rare to see people share this much real data and thinking. Plus the events are always a blast!
Katherine Lam

Katherine Lam

Head of Growth, GrowthBook

Katherine Lam company logo
AI-led growth rewired my brain on how I see AI being used in content operations and production. I've been able to take lessons from them and apply to my own specific use cases. Easily one of the most useful communities out there on AI and content right now.
Lashay Lewis

Lashay Lewis

Founder, BOFU.ai

Lashay Lewis company logo
What I love about AI-Led Growth is how actionable it is. The advice comes from real operators who’ve actually scaled teams and driven growth through AI. My team has applied ideas from sessions immediately and seen impact within weeks.
Rajan Sheth

Rajan Sheth

CMO, Together.ai

Rajan Sheth company logo
Every workshop feels like striking gold—practical steps I can take back to my startup immediately. It’s rare to find something this useful and well put together.
Zhenni Wu

Zhenni Wu

Co-Founder, PuppyGraph

Zhenni Wu company logo
GrowthX hosts the only events I attend regularly without checking the title or guest list - great energy, great people, great food, great discussion. Marcel sets the tone for a kind, friendly, inclusive and smart gathering. I always hear something new/unexpected and leave energized.
Angela Ferrante

Angela Ferrante

Head of Ent. Marketing, Zapier

Angela Ferrante company logo
As a founder, I value signal over noise—and this community delivers it. Every conversation is grounded in real experience from people actually building with AI. It’s rare to find a group where you can talk about what’s next and walk away with something you can use today.
Ashish Toshniwal

Ashish Toshniwal

Founder, YML

AI-Led Growth captures the shift every marketing leader is feeling right now. The conversations move fast and focus on what’s actually happening in the field, not theory. If you’re still running old playbooks, you’ll get left behind. This is where the next generation of GTM strategy is being written in real time.
Gary Sevounts

Gary Sevounts

CMO, Netris

Gary Sevounts company logo
What I appreciate about AI-Led Growth is the depth of thinking around AI and content quality. As someone focused on AEO, it’s refreshing to see conversations that go beyond scale and volume—into how AI can be used to help elevate precision, clarity, and trust in every piece you publish. For marketing leaders looking to take back brand narrative control and drive more traffic, there is a lot to gain from this community.
Guy Yalif

Guy Yalif

Chief Evangelist, Webflow

Guy Yalif company logo
The best GTM people I know don’t just act once; they build systems that last. That’s the difference between good and great operators. I know the team behind AI-Led Growth, and they’re the real deal, teaching frameworks that actually stand up in the field.
Josh Grant

Josh Grant

VP of Growth, Webflow

Josh Grant company logo
No other community comes close. The courses are the most actionable breakdown of AI and growth I’ve seen. Everything ties back to real playbooks and experiments you can use right away. It’s become a reference point for my team! The events bring together the highest caliber of people who are actually working through the challenges I care about everyday.
Mario Moscatiello

Mario Moscatiello

Head of Growth, Airbyte

Mario Moscatiello company logo
The AI-Led Growth events are thoughtful and discussion-driven. Every dinner feels like an open seminar—operators debating what’s working, what’s not, and why. It’s a rare mix of sharp ideas and genuine dialogue that leaves you thinking long after the night ends.
Neil Shepherd

Neil Shepherd

Growth, Cohere

Neil Shepherd company logo
What makes the AI-Led Growth community special is how actionable and forward-looking it is. It’s not about hype — it’s about learning how AI can truly amplify human creativity and accelerate time to impact.
Victor Coisne

Victor Coisne

VP Marketing, Strapi

Victor Coisne company logo
AI-Led Growth captures the shift every marketing leader is feeling right now. The conversations move fast and focus on what’s actually happening in the field, not theory. If you’re still running old playbooks, you’ll get left behind. This is where the next generation of GTM strategy is being written in real time.
Gary Sevounts

Gary Sevounts

CMO, Netris

Gary Sevounts company logo
What I appreciate about AI-Led Growth is the depth of thinking around AI and content quality. As someone focused on AEO, it’s refreshing to see conversations that go beyond scale and volume—into how AI can be used to help elevate precision, clarity, and trust in every piece you publish. For marketing leaders looking to take back brand narrative control and drive more traffic, there is a lot to gain from this community.
Guy Yalif

Guy Yalif

Chief Evangelist, Webflow

Guy Yalif company logo
The best GTM people I know don’t just act once; they build systems that last. That’s the difference between good and great operators. I know the team behind AI-Led Growth, and they’re the real deal, teaching frameworks that actually stand up in the field.
Josh Grant

Josh Grant

VP of Growth, Webflow

Josh Grant company logo
No other community comes close. The courses are the most actionable breakdown of AI and growth I’ve seen. Everything ties back to real playbooks and experiments you can use right away. It’s become a reference point for my team! The events bring together the highest caliber of people who are actually working through the challenges I care about everyday.
Mario Moscatiello

Mario Moscatiello

Head of Growth, Airbyte

Mario Moscatiello company logo
The AI-Led Growth events are thoughtful and discussion-driven. Every dinner feels like an open seminar—operators debating what’s working, what’s not, and why. It’s a rare mix of sharp ideas and genuine dialogue that leaves you thinking long after the night ends.
Neil Shepherd

Neil Shepherd

Growth, Cohere

Neil Shepherd company logo
What makes the AI-Led Growth community special is how actionable and forward-looking it is. It’s not about hype — it’s about learning how AI can truly amplify human creativity and accelerate time to impact.
Victor Coisne

Victor Coisne

VP Marketing, Strapi

Victor Coisne company logo

Hi,Hi, I'mI'mMarcel SantilliMarcelMarcel Santilli.Santilli.

II helphelp marketersmarketers becomebecome AI-nativeAI-native leadersleaders whowho drivedrive compoundingcompounding growth.growth.

OverOver thethe lastlast decade,decade, I'veI've helpedhelped startupsstartups growgrow fromfrom $0$0 toto $300M+$300M+ inin ARRARR includingincluding threethree unicorns:unicorns: ScaleScale AI,AI, ServiceTitan,ServiceTitan, andand HashiCorp.HashiCorp.

I'veI've broughtbrought thosethose learningslearnings toto GrowthXGrowthX AI,AI, whichwhich hashas growngrown fromfrom $0$0 toto $7M$7M inin ARRARR inin lessless thanthan 1212 months.months. TheThe goalgoal ofof thisthis communitycommunity isis simple:simple: ToTo helphelp youyou achieveachieve thethe samesame resultsresults usingusing AI-LedAI-Led Growth.Growth.

Marcel Santilli Signature
HashiCorp
Scale AI
Deepgram
ServiceTitan

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